HTC Confirms It Has No Plans To Shutter India Operations Just Yet

Yesterday, the Net was flooded with reports that Taiwanese telephone maker HTC has decided to shutter its India operations and will no longer be selling its devices in the country. However, it turns out that the company has optimized its Indian workforce – to the tee and has no plans to step out of Republic of india just yet.

HTC had but recently launched its mid-range Desire 12 lineup in the country, which but seemed to suggest that the visitor still believes information technology has a standing chance among all the hoard of Chinese phone makers. Notwithstanding, the ET report from yesterday pointed out that several key figures have exited the company and nosotros already know that HTC is finding it difficult to maintain its crippling sales.

HTC U12 Plus

However, in an official statement, HTC has confirmed to Gadgets 360 that information technology has decided let get of a major clamper of its Indian workforce to reach efficiency in operation. The company adds that 'more than 10 employees' volition continue to overlook their Indian plans, while they realign resources confronting its key strategic initiatives.

And nearly chiefly, no, it'due south not exiting the marketplace and will continue to sell its phones in India. Hither's the complete statement from the Taiwanese phone maker:

HTC will continue to sell its award-winning smartphones in India; indeed, we have just launched the HTC Desire 12 and Desire 12+ in the India market. HTC e'er seeks new efficiencies in performance, and regularly reviews the channel and product strategy to ensure appropriate offerings in each market.

The company farther connected to add India is an important market for them (much like every other telephone maker on this planet) and information technology will invest in segments it expects to discover plumbing fixtures success. It also intends to set its relationship with the distribution partners, which had recently gone sour and sees a 'vivid futurity together' with them.

So, all in all, this means that HTC is going nowhere and will go on to try and grab a piece of the pie in Bharat. What are your thoughts on this? Allow us know in the comments below.